Having your own website or blog is great, but it’s not the most important thing that will ensure your success.
Some people may tell you that traffic is the most important and while they are not exactly right, it definitely high on the importance-meter.
In my humble opinion it’s the content that is the most important on your site.
After all, if you have a million visitors to your website today, the real question is how long are they staying and reading what you’ve posted or are they taking the action you want them to, for example are they buying the product you are offering or promoting or are they signing up for your newsletter?
What good does it do to have a million visitors if the average time they spend on your site is 5 seconds and the bounce rate is 99% (meaning they left your site)?
Instead you need to know why your visitors came to your site and give them what they are looking for…
High-quality content that provides answers to their questions!
Let me give you an example…
My angel and I are preparing to celebrate our anniversary and I was curious as to ‘what’ anniversary this year is. Each year is associated with different things, like paper, iron, diamonds etc.
So I headed to google and punched in a search for the meaning of this year (aside from being blessed with a wonderful wife) and took a look at the results.
The first 2 results claimed to be exactly what I was looking for but neither site answered my question, at least not in such a way that I found the answer to my question within a minute or less and hey, I am busy and in a hurry…
So I bounced, left their sites and moved on to #3 which was not some mile-long page with random info on every anniversary year, but rather a specialized page with a ton of info for this very specific year. I got the answer I was looking for within about 10 seconds.
Providing highly relevant content is important but making it easy on your visitor to find it is also important or they won’t stick around to find it.
Besides, it’s better to break longer content up into bite-size pieces that are quick to devour (meaning quick to read) than have some ultra-long page covering a whole lot of info.
Breaking your content up also helps your rankings in the search engines and that can result in more visitors.
A true win-win situation 🙂
Alright, I hope this success tip helps you too, in the meantime I have to take a moment to think about a really cool gift for my honey that matches our year.
Here’s to your success,